Product and web design for
brands that care

Websites, platforms and brand identities for growing businesses in Australia and internationally. Methodical discovery, process-driven design, and custom development for businesses that invest in growth.

Walkerville Netball Club website on a large screen

Recent work

Clients I have worked with

  • Newbold College
  • Dual Track Capability
  • Walkerville Netball Club
  • AnyRun
  • James Williams Coaching
  • Dolphin Dock
  • LTD Labs
  • Dr Sophia AI
  • AIJRP
  • Botaniqal Clinics Australia
  • MUTU

Step into a scene

A netball squad and its partners on a lit podium. Click a player to bring her forward.The Match Night case

Netball players on a lit 3D podium carrying the partners' logos
The first template ofUnveil3D

From first call to launch.

From your enquiry to a signed proposal in three steps, then a project you can follow task by task.

See the process

  1. Discovery

    Questionnaire, call, research

  2. Wireframes

    Structure before style

  3. Design

    A design system first

  4. Build

    Webflow, Kajabi, AWS, GCP, Cloudflare etc.

  5. Launch

    Everything connected

What problem are you solving? Why is this a problem?

I use questions and logical reasoning to lead my design decisions. Whether it's a system, service or interface design, the less is more.

About me
Vlad Kutepov reading a book in a lounge chair in his studio

  1. Practical

    I seek optimisation and results while focusing on high quality of work. Good design is innovative but it's not always necessary to reinvent the wheel.

  2. Functional

    I design intuitive and user-oriented solutions that serve their purpose. A user should not riddle how to use a product or interact with a system.

  3. Aesthetic

    I see visual appearance as a way to navigate emotions and user decisions.

In their words

James Williams speaking to camera about working with Vlad
James WilliamsOn video, James Williams Coaching

He’s one of those rare talents who feels like an industry secret… If you get the chance to work with him, take it.

James WilliamsTrainer | Speaker | Coach, James Williams Coaching

Vlad is methodical, hard working and gifted with an attention to detail that is very rare these days.

Dwayne BoyesCEO, Dr Sophia AI

The CMS build is so good, makes for a really easy editing experience.

Michelle StoddartSecretary & Marketing Manager, Walkerville Netball Club

What sets Vlad apart is that he doesn’t just execute a brief, he improves it.

Alexandre GhiorziHead of Marketing & Digital Strategy, Newbold College

This is perfect, thank you! I will use part of it at the expo and all of it for the initial launch call!

Robert G. AllenAIJRP, Alliance of Independent Junk Removal Professionals

I engaged Vlad for an urgent web project… he delivered the kind of work that usually takes far more time and resource.

Chloe CelaniService Design | Product Strategy | Integrated Design and Delivery

I really appreciate how you handled everything so personally and professionally.

Helen MutuMUTU

View my recent projects

Bespoke or template based design, I can tailor to your budget.

See all work

Every way to work together

Starting prices in AUD, ex GST, and a proposal that says exactly what’s in it.

All services

Web design & development

From A$18,000 ex GST

Landing page or campaign projects run on a smaller scope and can be delivered too.

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About the platform A Kajabi build
Newbold Connect class library on Kajabi Newbold Connect on a phone and tablet
Newbold Connect, a masterclass streaming platform built on Kajabi.

Tell me about your project.

Submit a short brief and I'll come back if your project is something I can help you with. I take on a few projects at a time, so I choose the problems where I can make the biggest difference.

Start your brief
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