8 unique page templates tailored to cross-linked user journey, ensuring consistency and efficiency across the site.
James Williams Coaching Platform
Eight unique page templates shaped around a cross-linked user journey: one-click checkout, an animated savings indicator, a spinning vinyl on the podcast page.
What was delivered
Coaching and subscription options 
Mobile lead form 
1 on 1 mentorship page 
Online coaching platform 
Speaking and workshops 
Savings indicator on the subscription page 
Free trial and testimonials
How it came together
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Bespoke components with a job to do
I also developed and integrated bespoke components including a one-click checkout flow (reducing friction and boosting conversions), an animated savings indicator (highlighting membership value), and a spinning vinyl feature on the podcast page (adding brand personality).
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Restructured for every screen
Content was restructured for improved flow, layout refinements were applied across devices and the mobile experience was fully optimised.
The outcome
These upgrades significantly elevated the platform’s usability and reinforced the premium feel of James’ brand.
Continue with Walkerville Netball Club
From five players in 2010 to 47 teams and 500+ players and families. A Webflow build on 13 CMS collections, four templates and a 30-token system, fronted by Clawdia the mascot.
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