2017
A white-label website builder
My digital journey started in 2017, with a white-label website builder project that was an expression of my passion for web design. This later became my portfolio piece for an interview with Atomix Design.
I design to engage
My work encompasses a holistic approach to web design, guiding you through strategy, design, development and the final website launch.
My digital journey
2018
Five years at Atomix Design
Joining the team in 2018, I dedicated five years to perfecting user-centered design and problem-solving while rapidly learning from the team.
During that time I immersed myself in best practices for web design and UX heuristics. I eventually led full-cycle website builds from discovery to design and development, always focusing on helping clients communicate effectively.
2023
November: vladkutepov.com and freelance
In November 2023, I launched vladkutepov.com and pivoted into freelance, focusing on design thinking and problem-solving. Beyond building websites, I shape brand identity and craft holistic digital experiences.
Design shapes our daily decisions and habits, from how we open a door to how we navigate an online storefront.”
I’m here to help you evolve your brand and build compelling digital experiences.
My approach to design
What problem are you solving? Why is this a problem?
I use questions and logical reasoning to lead my design decisions.
Whether it’s a system, service or interface design, the less is more.
How I design
Practical
I seek optimisation and results while focusing on high quality of work. Good design is innovative but it’s not always necessary to reinvent the wheel.
Functional
I design intuitive and user-oriented solutions that serve their purpose. A user should not riddle how to use a product or interact with a system.
Aesthetic
I see visual appearance as a way to navigate emotions and user decisions.
View my recent projects
Bespoke or template based design, I can tailor to your budget.
Curious to learn more? Reach out today.
Tell me about your project: a short brief is enough to start.
You’ll hear from me, then a video call, then a project scope and proposal.