I design to engage
My expertise lies in a holistic delivery of web design builds, working with clients through strategy, design, development and website launch stages.
I launched my first digital project back in 2017. It was a white label website builder that ended up being my showcase at the interview with Atomix Design. I joined the talented team of UX professionals in 2018 and dedicated the next 5.5 years to honing skills in user-centred design and problem solving. Through years of digital experience I gained knowledge of the web design best practices and UX heuristics. I was eventually working with clients to deliver their website builds throughout the strategy, design and development stages. I launched vladkutepov.com in Nov 2023 branching out into the world of freelance driven mastery with the focus on design thinking.
Design is important, it guides our behavior and defines success of a given task, whether it's to open a door or place an online order. Every communication with a user or their interaction on your website is an opportunity to convert. My work is to create these opportunities for your business and customers.
How I design
PRACTICAL
I seek optimization and results while focusing on high quality of work. Good design is innovative but it's not always necessary to re-invent the wheel.
FUNCTIONAL
I design intuitive and user-oriented solutions that serve their purpose. A user should not riddle how to use a product or interact with a system.
Aesthetic
I see visual appearance as a way to navigate emotions and user decisions.
