James Williams Coaching Platform
8 unique page templates tailored to cross-linked user journey, ensuring consistency and efficiency across the site. I also developed and integrated bespoke components including a one-click checkout flow (reducing friction and boosting conversions), an animated savings indicator (highlighting membership value), and a spinning vinyl feature on the podcast page (adding brand personality). Content was restructured for improved flow, layout refinements were applied across devices and the mobile experience was fully optimised. These upgrades significantly elevated the platform’s usability and reinforced the premium feel of James’ brand.
8 unique page templates tailored to cross-linked user journey, ensuring consistency and efficiency across the site. I also developed and integrated bespoke components including a one-click checkout flow (reducing friction and boosting conversions), an animated savings indicator (highlighting membership value), and a spinning vinyl feature on the podcast page (adding brand personality). Content was restructured for improved flow, layout refinements were applied across devices and the mobile experience was fully optimised. These upgrades significantly elevated the platform’s usability and reinforced the premium feel of James’ brand.
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