Thoughtful design with care.

From first call to launch

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.” Donald A. Norman

    Project questionnaire

    What you get at each stage

    Five stages, start to finish. The three steps further down are how Discovery starts.

    1. Discovery

      Your enquiry, a questionnaire and a video call, then research until the problem is clear and the scope is signed.

      1. Project questionnaire Goals, challenges, audience
      2. Video call Complexity and a rough scope
      3. Research Interviews and audit notes
      4. User journeys From first visit to enquiry
      5. Sitemap Every page, one tree
      6. Workshop board Priorities, clustered
      7. Scope & proposal Inclusions, launch date, terms

    2. Wireframes

      Structure before style. Every page and flow sketched in grey, so we agree on what goes where.

      1. Home wireframe Low-fi, content first
      2. Service page Sections and hierarchy
      3. Mobile wireframes Thumb-first layouts
      4. User flow Landing to enquiry
      5. Booking flow Every step and state
      6. Content outline Headlines before pixels

    3. Design

      A design system first, then hi-fi pages for desktop and mobile, and the motion that ties them together.

      1. Design system Type, colour, tokens
      2. Hi-fi home Dr Sophia AI
      3. Hi-fi landing Walkerville Netball Club
      4. Mobile Newbold Connect
      5. Mobile pages Walkerville Netball Club
      6. Motion Easing and timing
      7. Art direction Mascot, Walkerville

    4. Build

      Custom development on Webflow, Kajabi, AWS, GCP or Cloudflare: CMS, integrations and a responsive build, checked line by line.

      1. CMS Collections and templates
      2. Integrations Payments, booking, CRM
      3. Responsive build AIJRP Training Portal
      4. Platform modules Newbold Connect, Kajabi
      5. Checkout James Williams Coaching
      6. Breakpoints Desktop, tablet, mobile
      7. QA checklist Before anything goes live

    5. Launch

      The site goes live with everything connected: domain, email, search, analytics, a launch video and email templates.

      1. Live site AnyRun, launch day
      2. Domain & DNS Records pointed, SSL on
      3. Business email Inbox, SPF and DKIM
      4. Search engine Sitemap submitted, indexed
      5. Analytics Visits and enquiries
      6. Launch video Product launch film
      7. Email templates Welcome and launch emails

    What happens next?

    1. You'll hear from me

      If you enquire about package design or motion design, I usually reply same day. You'll get a follow-up with a request for information, we can jump on a call, then a quote and I start the work if accepted.

      If you enquire about a website build or systems integration, I'll send you a project questionnaire to get an overview of your project goals, challenges and target audience.

    2. Video call

      I'll let you know a perceived complexity of your project and a rough scope number. We'll schedule a call to discuss details if you are keen to proceed.

      We'll discuss the project requirements in more detail that I’ll use to write a proposal with the scope itemised.

    3. Project scope & proposal

      At this stage I'd send you a detailed project scope and a project proposal to sign. Take your time to review the inclusions, estimated launch date and the terms of the project delivery.

      We'll kick off once the formalities are settled.

    How is my project billed?

    Your proposal sets out the price, what’s in and what’s out, and when each part is delivered. You know the number before we start.

    A$1,400 a day

    Day rate, ex GST. Small additions are A$175 an hour, always agreed with you first.
    What’s included
    Every proposal lists what’s included, what isn’t, and how many rounds of feedback you get.
    Sprint week
    Five focused days on one problem, ending in a tested prototype.
    Not in the price
    Hosting, domains, licences and paid assets, billed at cost.
    Changes
    Anything new is quoted before I start it, never after.
    Ongoing work
    After launch, a Care & design subscription starts at one day a month for updates and design on your existing work. Extra time is A$175 an hour. All prices are AUD, ex GST.

    How do I keep track of the project progress?

    I deliver every project through my own client portal, built for a process-driven way of working. You see the whole project there, not a status report.

    Project tasks
    All of the project tasks, in one shared space.
    Delivery deadlines
    The deadline for each delivery, visible from day one.
    Scope per task
    What each task covers, matched to the proposal.
    Progress as it happens
    Each task moves from planned to done as I work, and you see it in your portal.
    Files, notes & documents
    Kept within the project space, next to the work they belong to.
    Feedback in comments
    Feedback communication via the task comments. I get notified for each one.

    How do we keep in touch?

    You can reach out to me via email or use the comments in your client portal. For Zoom or Meet video calls we usually communicate around the scheduled delivery milestones:

    • Project kick-off
    • Draft handover
    • Feedback
    • Launch

    I do not communicate via phone or messengers. Project management and calls are part of the project. If we need much more of them than the scope allows, I’ll tell you before it costs anything.

    Frequently asked questions

    How many project revisions I can have?

    Every proposal includes set rounds of feedback for each stage, usually two. The scope lists what’s in and what’s out, so you know what the price covers.

    More rounds, or changes beyond the scope, are quoted before I start them, never after.

    Do I need to register any accounts or buy a domain?

    I can register all of the service accounts on your behalf and transfer the ownership upon the project launch. This is usually the quickest option so that I'm not blocked with the access. But we can go with any option that you prefer; the only difference is the time that goes into coordination.

    If you already have a registered domain, I will need access to your account to configure the DNS setting when launching the site. If you don't have a domain, I can work with you to have it sorted.

    Vlad Kutepov reading a book in a lounge chair in his studio

    Tell me about
    your project.

    Enquire about web design, package design or motion design.

    • Web design
    • Package design
    • Product photography
    • Motion design
    • Visual design

    Submit a short brief and I'll come back if your project is something I can help you with.

    Start your brief See all work