Dr Sophia AI
Dr Sophia AI is a governed clinical decision support platform: 42 proprietary agents reasoning under a Byzantine Consensus, every recommendation clinician-signed, every decision on the record. The website had to earn the same trust the product asks for.
I took the project from market and user research through information architecture, a custom design system and a native Webflow build, and delivered it as one connected piece of work.
The site went live in July 2026, ready to carry the group's marketing campaign.
Dr Sophia AI is a governed clinical decision support platform: 42 proprietary agents reasoning under a Byzantine Consensus, every recommendation clinician-signed, every decision on the record. The website had to earn the same trust the product asks for.
I took the project from market and user research through information architecture, a custom design system and a native Webflow build, and delivered it as one connected piece of work.
The site went live in July 2026, ready to carry the group's marketing campaign.
Research before design
The engagement started in discovery. With Michel and the team, I mapped the Australian clinical decision-support field through desktop market research, then ran the user research and together we identified six buyer groups, each with different priorities and questions to answer before booking a demo.
I delivered the findings as living documents in a private project portal I built for the project, so the team could read, comment and decide against the same source of truth.
One design system, built to be run
I designed a custom design system with a full components page: atomic, named, from palette and type through to the governance ledger components. Then I rebuilt it natively in Webflow at a close match, so the team can keep the site editable after handover.
Early on I set the tone with the moodboard and creative direction: warm, credible, precise. Familiar corporate patterns, considered motion, and one clear idea per section, ready for a marketing campaign.
A build made for a marketing campaign
I designed the home page around a signature animated hero and carried the same motion language through the Industries and Governance pages. As the group's public billboard, the site needed to hold up under campaign traffic and scrutiny, so I built every page to that standard.
Dr Sophia AI launched on its own domain in July 2026, with the Cloudflare account, form email sending and DNS handed over to the team.
Launched and handed over
After launch I worked through the details that separate a live site from a deployed one: I configured and tested the form email sending, disconnected the staging environment, and mapped the calls to action across the launched pages with the team, so the campaign sends every buyer to the right next step.
The outcome
The final delivery included:
- Market and user research across six buyer groups
- A private project portal with the strategy documents
- Information architecture and sitemap for the full site
- A custom design system and component library
- A responsive Webflow build with custom motion
- Cloudflare, form email and DNS handover
- Launch support and a post-launch CTA mapping
Since launch, visitors have averaged 1 minute 30 seconds on the site, an early signal that the work is landing.
Thank you
“Vlad has been pivotal in our entire UI/UX and in shaping the HMI between AI and patients / users. Vlad is methodical, hard working and gifted with an attention to detail that is very rare these days. I fully recommend Vlad for any job that needs doing well in the Web UI/UX fields.”Dwayne Boyes, CEO, Dr Sophia AI
Thank you to Michel, Dwayne and Willie for the trust across discovery, design and build.
If that sounds like you, let's work together.
